Navigating Brazil with Respect: Dos and Don’ts to Enhance Your Experience

Brazil is a captivating country with a diverse culture, vibrant traditions, and warm-hearted people. As a visitor, understanding the dos and don’ts of Brazilian etiquette is essential to make the most of your experience while respecting the local customs and traditions. Here are some valuable tips on what to do and what to avoid to impress the locals and avoid unintentionally causing offense.


  1. Learn Some Portuguese Phrases: While many Brazilians understand English, learning a few basic Portuguese phrases can go a long way in building rapport and showing respect for the local language. Brazilians appreciate it when visitors make an effort to communicate in Portuguese.
  2. Greet with a Warm Hug and Kiss: Brazilians are known for their warm and affectionate greetings. It’s common to greet friends and acquaintances with a hug and a kiss on each cheek. Embrace this friendly custom when meeting locals, but be mindful of personal space with strangers.
  3. Dress Appropriately: Brazil’s climate varies from region to region, but generally, casual and comfortable attire is suitable for most occasions. If you plan to visit religious sites or upscale restaurants, opt for more formal attire.
  4. Try Brazilian Cuisine: Brazilian food is a culinary delight, with a wide range of flavors and regional specialties. Don’t miss the opportunity to try feijoada, acarajé, or açaí. Be adventurous and sample the local dishes; it’s a great way to connect with Brazilians.
  5. Embrace Local Music and Dance: Brazil is famous for its music and dance, from samba to forró and bossa nova. Join in the festivities and learn some basic dance moves to engage with the locals. They’ll appreciate your enthusiasm.
  6. Enjoy Caipirinhas: Brazil’s national cocktail, the caipirinha, is a must-try. Made with cachaça, lime, sugar, and ice, it’s a refreshing and delicious drink that you’ll find almost everywhere. Enjoy it responsibly and savor the flavors.


  1. Don’t Be Too Formal: Brazilians are generally informal and laid-back. Avoid being overly formal or distant in your interactions. Be open, friendly, and approachable, and you’ll find that locals will respond warmly.
  2. Don’t Touch People’s Heads: In Brazilian culture, it’s considered impolite to touch someone’s head, even in a playful manner. The head is seen as the most sacred part of the body, so avoid this gesture to show respect.
  3. Avoid Excessive Public Displays of Affection: While Brazilians are affectionate, it’s advisable to refrain from excessive public displays of affection, such as intense kissing or cuddling, especially in more conservative areas.
  4. Don’t Discuss Politics Unnecessarily: Politics can be a sensitive topic in Brazil, given the country’s complex political landscape. It’s best to avoid engaging in political debates unless you have a close and trusted relationship with the person you’re talking to.
  5. Don’t Assume Everyone Speaks English: While many Brazilians in urban areas speak some English, it’s not universally spoken or understood. Avoid assuming that everyone can communicate in English and try to use Portuguese when possible.
  6. Don’t Flash Valuables: Like in many countries, it’s advisable to keep valuable belongings, such as jewelry and expensive electronics, discreetly hidden to deter theft. Be mindful of your surroundings, especially in crowded areas.

By keeping these dos and don’ts in mind, you’ll not only impress the locals but also have a more enriching and respectful experience while exploring the diverse and vibrant culture of Brazil. Remember that Brazilians are known for their hospitality, so embracing their customs and showing genuine interest in their culture will undoubtedly lead to memorable interactions and lasting friendships.